Ads that confuse and confound VENDER LO QUE NADIE

Ads that confuse and confound VENDER LO QUE NADIE I may be missing something here, but I think inadvertising, the loonies have taken asylum. Whatis get lathered me is the preponderance of TVcommercials out of their way not only to confuse theirtarget public, but also for the image of an alarming theirproduct. I will elaborate. The first example, but it is the sad story of a fortunatelyshort current TV commercials for a company called Debenhams.Now, Debenhams, the UK is a department store that has branchesin many large cities across the country. As such, it has an excellent reputation and enviable tuover.Well, this team is running a commercial company that has two distinctscenes. The first shows a man sitting in a room at a table, this is a copy andbeside projection of a pond. How objectoff bays on the table and the pond, we see ripples in the water. Thesecond scene is of a girl in a room and the rear projectionis of some trees, each with a profusion of leaves of autumn. Asthe girl moves around the room, the leaves begin to fall.So very good thing, and as an exercise in special effects spotis this problem, because the last thing you expect to see in a pond yourliving camera or a stand of trees. However, we are treated to a voice that says, to theeffect that if declining Debenhams will find much more than that. My question is: which one? During thiscommercial actually did not say what it is supposed to be beingoffered.I background, but could be wrong - we could bepersonal ago projection.The second example relates to a new Mac computers from Apple. Thespot opens with an explosion and a man that was launched against Atreus. The camera then tracks in a house where the party is a hole. The camera follows through thehouse, which shows debris everywhere, and large holes in the walls of successive chambers. Finally, the path towards acomputer, voice and says something like: Introduction thefastest, more powerful Mac stable.The interpret this message in all this is that the new Apple Mac sopowerful filed. Not only that, it is likely that yourhome reduce rubble.Oh, yes, I must go and buy one of those.Am I just think that those two ads, despite theirhuge production values are less intelligent? On the one hand, the advertiser does not have to tell us what we are trying to sell. On the other hand, we have a product that reminds ofMission impossible and self-destructs when on.Given change all that, I have a question. When advertising agencies therespective introduced thesecommercials storyboard for their clients, that no one on the client advisory raisea or two? As the expenditure is that all this money, we should at least say what they offer? Or is it really conforms to our idea of connecting the computer with the explosion? Of course, they may be missing some wonderful strategy newmarketing will be melook very little and stupid. Although I doubt it. And I doubt that a trading company becauseI saw the other day of beer (Stella Artois, I believe), in which a man on a balcony actually spitting on the people below.You must be very brave or a foolish-poster, its a product toally these images. And this will be increasingly seemsto harshness prevalent.I stop to think about all this. Meanwhile, there is no betterthan visit, you will find an e-book thatcould make your job a whole life easier. E containsclose 200 of ready-made titles, taglines, copy andclinchers openers, as well as a full browser theme youjust every word and sentence ever promotional need.It 's called Word Power III. Buying and every word you type, willSell. About the Author Patrick Quinn is a joualist with 40 years of experience theadvertising Affairs in London, Dublin, Edinburgh and Miami.Over the years has helped its clients win by aboutevery only advertising award worth winningHis books published are: The Secrets editor of success. The secrets of successful low-budget Advertising.The secrets to success Exhibitions.Word Power.