Features and Benefits What is it and what do I need a K

Features and Benefits What is it and what do I need a K This article is free press in its newsletter on-line or on your website or provided1. They include the subtitle and the resource box 2 is the newspaper article in its entirety, unchanged; e3. They share the author, when and where it is printed with a copy or a link.Subject: Business, Marketing Number of Words: 430Website: Features: What's what, and why do I need the difference? - (C) 2002 by Linda Elizabeth AlexanderHow does not guarantee that your ads, sales letters, web copy and other marketing materials, as hard as possible? You have heard that when writing advertising copy, you should be the benefits rather than features. Benefits show the real value of your products to your customers. They go on the properties of the product say about what the customers lose, if not buy now. How can you distinguish between the functions and benefits? And if so, how do you communicate these benefits? 1. Write to the features and performance before buying start.People products - they buy products, what they do. Before you begin, two columns of a list: one for the functions (the view) and another for services (from your customers' opinions). If you buy the phone service, or connect with their loved ones? They are buying a portable heater, or in the home comfort and protection from the elements? These courses school of purchase or lucrative career that will ensure their financial security? 2nd Write your own business as speak.Use voice and personality into the copy. Make written as a conversation among persons of your company and your customers. Each company has its own style and sound, depending on what you sell. 2nd Write the second person perspective. Remember to write the conversation as if you and the client to speak. Be sure to use "tu" and "me" a lot - the companies do not sell products that people do. Here are some examples to keep you on track: "You feel ..." "You lea ...""... Hat port ... "" As you know, ... 4 Insert a call to action.No, customers are not around the way, if you tell them what to do - but without defining the specific measures, one runs the risk of its response. Tell them exactly what you want done, and specific. You can ask for the sale, you can not do that. For example: "Please complete the form and send it to ..."" Enter from 13th December for your chance to win ..."" Call today toll free 1-800 -... "" Click on "Blue Box" for more ... "Follow these tips when communicating the benefits and functionality, and make sure that your customers listen to their message that you want to hear. In this way, they are also at your call to action, as desired, and sales! About the Author Linda Elizabeth Alexander writes marketing copy for non-profit organizations and other businesses. Contact her today, your free consultation! other people are willing to help ensure that your e-zine list, it's free! Click now.