E 'copywriting Makeover ss About You It is not about them

E 'copywriting Makeover ss About You It is not about them By Karon Thackston? 2003 always loved scented candles. This will help create a welcoming atmosphere. They offer a feeling of relaxation. And - above all - make your house smell wonderful! So naturally I was excited when I was approached to rewrite the index (front) page of an online retailer who made specialty, scented soy candles.The aims to rewrite the texts were to increase sales and improve the positioning of the engine Search for the words? Soy candles? e? scented candles. The copy certainly take some 'work. It was not? No? Bad? but had a great thing slows. A copy of a primary violation of the rules of writing. ? No? And not on you? what? s on them. A further problem is that the information - while definitely necessary - was presented as a list of more than nuts and bolts. You must create a momentum? Feeling? Candles sale.The about problems you can see the original version, the copy is centered on the company or the candles. Very little of the copy focused on the item you customer.Another? Outside? the copy is the lack of? experience. Site owner Dan Fehn had some fabulous research data on buying scented candles, but did not know that information when writing.Lastly, while times are relatively good bright rankings in search engines, there was room for improvements in data SolutionThe I received the following information from the National Candle Association.Candle research indicates that the most important factors affecting candle sales of aroma, color, cost and shape. Fragrance is by far the most important, with three fourths of candle purchasers saying it is "very important" or "very important" in choosing a candle to home.Candle manufacturers polls show that 96% of all candles purchased Purchased from women.Nine ten candle users say they use candles to make a comfortable room or cozy.This was the basis for drafting makeover. As a lover of scented candles, which I know for a fact that women wanted candles. Understand the experience of buying candles and played on that knowledge to create the copy? Romance? visitors and an increased desire buy.The Search Engine Optimization (SEO) aspect of the copy came easily. Conditions? Scented candles? e? Soy candles? flowed naturally as I created my copy so the main goal was to use these phrases in positions of power (as the title and sub-heads). I? D as it often has also taken as they could do without the copy sound stiff or forced.The RewriteYou can see the new copy here (As you can see, the new version immediately began to attract visitors. All we want from a scented candle before it is submitted ? and some things that might not have known that she has begun to stimulate interest in wanted.I soy candles (as opposed to traditional wax candles found in stores) immediately sets the benefits of soy candles offer. Therefore played in fragrance (the most important characteristic according to the National Candle Association). I led the customer through a mental tour of your home - lighting a special candle for the dinner, enjoying the light because snuggled with a good book, and I only have the unmistakable scent of candles wafting with their final offer homes.A phrase rich benefits list of reasons why soy candles are superior to traditional wax candles and an emotional call to action involved copy.The Results believe the results of the makeover are the best writing Dan said to himself. "Thank you to increase sales, even before the summer season and my ranking has also improved. Now I'm # 1 for the term" soy candles "(previously classified under # 4) and I'm # 7 for "scented candles" ... a big leap compared to # 17 "So, as you can see, with the objective of the company or product and put where it belongs (on the client ) made an enormous difference. natural increase sales when the customer feels he / she is no reason for their existence. Take a little 'time to look back your copy. You are concentrated? If so, lea to write in especially for your customers can tu around its sales almost immediately. About the Author Making the words * your * customers buy? Let the show Karon. encourage sales and your search engine positioning by leaing to write strategically created copy that hits a nerve and makes the sale. Get the details at the moment