Step1Make certain that your message matches the needs of your prospects: Check yourself at the door before you write your letter. Does your offer match the needs of the recipient?
Step2Build that trust! Some say that "testimonials" are over-done, but the truth of the matter to keep on the top of your mind, and especially if you're writing to those who don't know you all that well, is testimonials do provide an initial trust based relationship offer.
Step3Get to the point and don't give out a bunch of hazy information: It's important to make your point in the first few lines of the sales letter. If you provide information that is going in circles, or straying off the point, you will risk a high chance of losing your readers interest right off the bat. So make sure to be very clear and concise about what you are saying.
Step4It's IMPORTANT to sell the "benefits" and NOT what you think the great features are: This goes back to leaving your opinion out of it.
Make sure those "tips" are something that is worth trying out because they are proven to get results fast.
Step5 Stay away from the "form letter" style - it's NOT for a sales letter! Simply, write like you talk and this will provide a "warm" feeling for your prospects. You will create a genuine appeal to your reader on the other end.
Step6 White Spaces! Short paragraphs, indents, bullets or numbered lists will give readers a break from gobbled up text. Keep them short and to the point. One of my favorite books has two to three page chapters with short paragraphs. Don't bore your prospect with too much clutter and big paragraphs.You'll lose them every time. With that said, also try and keep this within one page.
Step7 The CALL TO ACTION, deadline and incentive: Tell the prospect what to do next and emphasize a real deadline. This will increase the rate of responses.
You have created a "limited" time to act and "why" to act now! The "why" should be explained as the benefit they'll receive for acting? Step9The "No Risk" or Guarantee offer: Offer something to the prospect free, like industry tips in form of an article, e-Book, or a "how to" tutorial, or even a product sample.
Include that guarantee, whether it's 100% money back, 24/7 customer service support, the follow-up, free delivery or whatever you feel is right for your product and time.
Step8 Lastly, don't get stuck trying to "sell" your prospects: I know this feels like a contradiction, but by "pushing" your service or product will only result in a dead sale and maybe lost lead.
Develop that long-term relationship with your prospect by "solving" their problems and meet their needs. Again, nobody wants to be "sold" to, they just want a simple solution to their issues and to be the one who makes the decision based on the information you've provided to them, to buy or not.
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